Our fieldwork with staff at a variety of nonprofit organizations highlights significant challenges and design opportunities for social media in the nonprofit sector. In particular, there are critical mismatches between the philosophies of nonprofit organizations, emphasizing the importance of meaningful and sustained engagement with a cause, and the trajectory of social computing encouraging more short-term, episodic engagement.
Selected Relevant Publications:
Voida, A., Harmon, E. & Al-Ani, B. (2012). Bridging between organizations and the public: Volunteer coordinators’ uneasy relationship with social computing. In Proceedings of the ACM SIGCHI Conference on Human Factors in Computing Systems (CHI 2012). Austin, TX, May 5–12. New York: ACM Press, pp. 1967–1976. [CHI Best Paper Award Nominee]